Marketing Ideas

creative small business ideas - gift box business example
December 6th, 2021

Over the past two years, we’ve seen a record number of people leave the corporate workforce in favor of gig work, freelancing, or starting a small business. And let’s be honest, everyone has at least thought of quitting their job working for The Man at least twice or thrice (a month?).

That's why we dove in to find the best small business ideas for those of you who are looking to get...

music in advertising: the brain's reaction to music
November 22nd, 2021

Who lives in a pineapple under the sea?

If your brain immediately and internally screamed out the name of this yellow and porous fella—congratulations! You just made a strong case for using music in your own advertisements. Now we've always been all about music in TV advertising...

...but it is arguably one of the most underutilized strategies for online...

tips to boost holiday season sales and revenue 2020-free shipping
November 18th, 2021

The holidays. Shoppers are going gangbusters. Kids' blood sugar levels are through the roof. Pets are eating the decorations. And marketers, well if they do it right, they are steeping in a hot cup o'sales.

So what does it mean to do it right? In this guide, I’m going to share 16 proven strategies that will help you to plan out and execute a profitable holiday strategy. This includes:...

december marketing ideas: funny family photo
November 5th, 2021

December is almost here! The Starbucks holiday cups have been released, we’re preparing to stuff our bellies with turkey and pie, and we’re gearing up for winter holidays and the start of a new year.

While December brings fun, family, and food, it can also leave business owners and marketers feeling pressed for time—and resources.

Idea #1: Take the...

trigger emails: example from lumosity
October 28th, 2021

It’s no secret that email marketing is one of the most effective marketing strategies out there. But it can also be an easy way to annoy or even offend your customers if you don’t use it strategically. By creating triggered emails that are relevant, timely, and respectful of your customer's privacy, you can ensure that they're getting only what they signed up for!

So in this post, we're...

what is revenue operations: chart of customer lifecycle with revops
October 21st, 2021

Revenue operations (RevOps) has become a common term in business lingo in recent times. As the name suggests, it refers to the management of the revenue funnel of any given business. But how exactly does that work?

Read on to understand:

  • What RevOps is and how it differs from SalesOps
  • The purpose and benefits of a RevOps department
  • How to know if you need...
free marketing templates: unbounce landing page templates
October 18th, 2021

Doing anything for the first time ever is really hard. I recently helped plan a big event and as a content marketer...well...let’s just say it wasn’t my favorite task. That’s why the spirit in the sky created marketing templates.

When you're starting from scratch and you find a template.

I know that I would be lost and alone without so many of...

growth hacking vs growth marketing T chart
October 12th, 2021

To many business owners and marketers, the term "growth marketing" may seem redundant. Marketing is what you do to grow a business, so isn't all marketing growth marketing? 

Too many professionals get this definition wrong and end up missing out on major opportunities for growth. So what exactly is it? In this complete guide to growth marketing, we’re going...

customer engagement: poll on results of customer trust
October 7th, 2021

Whether I’m looking for a new couch for a move or a new coat for the fall, the first thing I do is crowdsource suggestions for companies that my friends and coworkers suggest. These recommendations from people I know are better than a Google search result because they’re already vetted, already trustworthy—and I’m not alone in thinking this way.

...

best marketing campaigns spotify me also me campaign
September 28th, 2021

As consumers, we are inundated by targeted marketing campaigns all day, every day.

But the thing is, there are marketing campaigns—promo codes, marketing emails, social posts, search ads, and more—and then there are MARKETING. CAMPAIGNS. The ones you talk about or share with others. The ones that make you see a brand in an entirely different way. The ones you remember....

how to brand your business: brand acrostic
September 23rd, 2021

As a savvy entrepreneur or marketer, you are probably wondering: what can I do to differentiate my brand from an endlessly long list of cutthroat competitors?

The short answer is branding.

Whether you’re actively managing your brand identity or not, it exists. And the chances of coming out as the ideal choice to your potential clients rests on how strong and reliable your brand...

october marketing ideas: pumpkins
September 10th, 2021

October.

Costumes. Columbus Day. Candy Corn.

Right?

Wrong.

October is home to Financial Planning Month, LGBTQ History Month, Domestic Violence Month, and more. It's also when we celebrate Do Something Nice Day, Black Poetry Day, Women in Business, and apparently, handbags. The point is, there are so many opportunities for creative and meaningful marketing that will...