creative small business ideas - gift box business example
December 6th, 2021

Over the past two years, we’ve seen a record number of people leave the corporate workforce in favor of gig work, freelancing, or starting a small business. And let’s be honest, everyone has at least thought of quitting their job working for The Man at least twice or thrice (a month?).

That's why we dove in to find the best small business ideas for those of you who are looking to get...

best time to post on instagram according to sprout social
December 1st, 2021

You know the opening scene in the Lion King where Rafiki, in firm warrior I pose, presents Simba to the kingdom?

The best time to post on Instagram is sort of like that. Except every marketing blog thinks it's Rafiki. And Simba [aka the data] is like "I'm not so sure about this..."

So when is the best time to post on Instagram? There are approximately 39587 answers...

healthcare advertising benchmarks 2021
November 24th, 2021

Let's say you're running ads for your healthcare business. You can identify your top-performing campaigns in relation to your other campaigns or time periods, but what about in relation to other businesses in your vertical? 

Or let's say you're a healthcare business considering running ads. How much can you expect to pay, and for what kinds of results?

Understanding industry...

wrike thank you page example
November 23rd, 2021

The worst feeling is when you think your work is complete, but it’s really just begun. You spent all this time prepping an email or building out an ad only to find out that, yes it’s working fine, but it’s missing something...

Don’t let this happen to your thank you pages! A thank you page with missing elements can make all the difference between a fleeting customer and a loyal customer...

music in advertising: the brain's reaction to music
November 22nd, 2021

Who lives in a pineapple under the sea?

If your brain immediately and internally screamed out the name of this yellow and porous fella—congratulations! You just made a strong case for using music in your own advertisements. Now we've always been all about music in TV advertising...

...but it is arguably one of the most underutilized strategies for online...

tips to boost holiday season sales and revenue 2020-free shipping
November 18th, 2021

The holidays. Shoppers are going gangbusters. Kids' blood sugar levels are through the roof. Pets are eating the decorations. And marketers, well if they do it right, they are steeping in a hot cup o'sales.

So what does it mean to do it right? In this guide, I’m going to share 16 proven strategies that will help you to plan out and execute a profitable holiday strategy. This includes:...