PPC University

PPC University

Get your PPC performance on the honor roll!
Learn pay-per-click marketing for free with WordStream.

Tools & Resources


Free Keyword Tool

Discover and export relevant keywords to succeed in your search marketing.

Google Ads Grader

Get 40 hours' worth of PPC analysis in 60 seconds or less. It's fast, secure, and free!

ppc u facebook grader tool

Facebook Ads Grader

See how your Facebook ads stack up against competitors—also free!

PPC University: Learn Search Marketing for Free with WordStream

PPC University is a free PPC marketing course brought to you by the PPC experts at WordStream. Also known as pay-per-click marketing or paid search marketing, PPC is a complicated topic, and there’s so much conflicting information out there, it can be overwhelming for beginners (and even the pros!).

That’s why we created PPC U: an organized, manageable framework of PPC courses to teach you what you need to know—from the basics to the more advanced strategies—to effectively advertise on both search engines and social media. 

If you’re just getting started with PPC training or have a little brushing up to do, PPC U is for you: a contained resource with a clear beginning and end. It’s like going to school for a PPC education — you’ll have expert guidance the whole way through.

The time to start your PPC education is now! Begin with the first lesson in PPC 101, What is PPC? and keep going!