Tom Demers

Tom Demers


Tom Demers is Co-Founder & Managing Partner at Measured SEM and Cornerstone Content.

August 27th, 2012

One often-mentioned best practice for SEO is to use a test PPC campaign to “get some initial data” about a query space, and people frequently make reference to the fact that you can get valuable insights for your organic optimization efforts by looking at pay-per-click data.

But Google Ads, formerly known as Google AdWords, offers users a ton of data (some would say that for small...

July 24th, 2012

Among the most common tasks that new AdWords advertisers can find daunting is simply starting a new campaign. Just in the initial campaign setup screen (before you even begin to create your actual ad groups and ads), you’re presented with 22 separate choices! We recently created a series of posts dedicated to determining the right...

July 2nd, 2012

As with any aspect of Google Ads, billing can be somewhat complicated and confusing for newer advertisers. In this post we’ll walk through some of the different AdWords billing options and billing features available for advertisers.

What Are My Billing Options for Paying for Google Ads?

To customize your billing options you can simply navigate to the Billing Preferences screen...

June 25th, 2012

Twitter’s pay-per-click advertising platform, now in beta, has opened up to offer access to some small businesses in addition to the larger advertisers who have been able to advertise via Twitter ads for some time. Getting access to the promoted tweets platform and understanding the different types of advertising available to you via Twitter could be a point of confusion for small businesses,...